Panama-based Scottish Spirits (that alone should make you weary of drinking their product before you even bother considering their packaging ideas) is now selling "Whiskey in a can." Yep, that's a cold 12 oz. of the (South American) highlands' best.
From the Daily Mail:
This idea is so manically stupid that I don't have any contempt left in me to focus on their suggestion that scotch can be mixed with cola. I do, however, instantly see a marketing angle for this in the US. You can't tell me you'd be shocked to see some backwoods yokel sitting on top of a motorhome, pouring a can of this stuff into his Pepsi in the Talladega infield.
Chief executive Manish Panshal said: ‘We are really thrilled with the idea – it’s going to be a part of every lifestyle and occasion.
‘The can is the perfect size to be shared between three people who can mix it with other things like cola.
[Calm down, NASCAR Nation; I'm not suggesting that ALL of you fit this description. Most of you? Sure. But certainly not all of you.]
I'm already mentally preparing myself for TV ads featuring Larry the Cable Guy. "Whisky-in-a-can. Get 'er dunn at yer local Walmart liquor aisle!" *shivers*