Wednesday, August 14, 2013

Worth the Wait

Brilliant marketing work by Amstel on this one. Do nothing and get free booze? I can't believe an American company didn't think this up.

From Adweek:
Sentient vending machines are all the rage right now. This Amstel spot out of Bulgaria adds the latest twist to the share-baiting trend—forcing antsy consumers to actually stand still in one place for three minutes if they want a free beer. The point? Take a break from your busy day. Really, it's like all the others in that it's just another way to waste your time and maybe have a little fun. But at least it doesn't make you bow to it. All we can say is that if we were Kit Kat, we'd be pretty pissed that we didn't do this first.

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