Thursday, June 23, 2011

There's (Liquid) Gold in Them Thar Hills

I thought it was just my own craving for bourbon that had increased in recent years. Turns out I'm just part of a worldwide trend.

From Yahoo! News:
It's among the most ambitious of projects for this industry clustered in central Kentucky's rolling hills, where distilleries have spent at least $150 million in one of the bourbon sector's biggest expansions since Prohibition, said Eric Gregory, president of the Kentucky Distillers' Association.

The producers are aiming to quench a thirst for bourbon — especially premium brands — that is steady in the U.S. and rapidly expanding overseas, thanks in part to the comeback of cocktails appealing to younger adults, lower tariffs, robust marketing and a larger middle class in emerging markets.
Personally, I find bourbon to be a great everyday, around-the-house drink. Something to sip on after dinner. Or to drown my fantasy football woes with on a Sunday afternoon (don't judge me). I even have my own bourbon cocktail recipe, which Dupa christened, "God-DAMN deeelicious." Good to see I'm more avant-garde than I'd thought.

And considering all of the Maker's Mark I've been drinking lately...
Maker's Mark, known for its red wax seal, is in the midst of an estimated $50 million expansion that will boost production by about 50 percent and expand bottling capacity at its operations near Loretto in central Kentucky.

In the next six years, it plans to build 20 to 25 new warehouses needed for storing barrels of whiskey that will age no fewer than six years.

The brand, part of the spirits lineup for Deerfield, Ill.-based Fortune Brands Inc., surpassed 1 million cases bottled for the first time in 2010. sounds like someone owes me a "thank you." I'll take a couple of handles on the house, Fortune Brands Inc. Gracias.

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