From Kissing Suzy Kober (TJ with the assist):
Attention all tailgaters, the Alcohol and Tobacco Tax and Trade Bureau has approved powdered alcohol according to Bevlog, a beverage industry law blog. That’s right, powdered alcohol you can add to your food, your drinks, or you know, just put in your mouth like Pop Rocks and let the magic happen.The chances for this invention to be misued by anyone with a hint of an imagination ("Oh hey, boss. Just putting a little sugar in my coffee...") are too numerous to count. I think you can expect to see some kind of regulation brought about pretty quickly. But presuming they don't flat out ban Palcohol, this is big. Easily-concealed, easily-transported booze available anytime you have a Coke at McDonald's or just feel like a bump while you're walking through the store? Dear god.
Meet Palcohol, the substance that is talking directly to football fans in their copy:
Maybe you’re a college football fan. So many stadiums don’t even serve alcohol. What’s that about; watching football without drinking?! That’s almost criminal. Bring Palcohol in and enjoy the game.
What’s worse than going to a concert, sporting event, etc. and having to pay $10, $15, $20 for a mixed drink with tax and tip. Are you kidding me?! Take Palcohol into the venue and enjoy a mixed drink for a fraction of the cost.
And, speaking of "bumps"...
And just in case you were worried about snorting it, yes according to the website you can snort Palcohol, but that’s not using the product responsibly.Well, I guess we all know how this one ends, don't we?