Tuesday, November 16, 2010

Booze Tube

I'm not sure if the typical "On the Rocks" reader spends much time watching the Discovery Channel, but that's all going to change now. This Sunday (Nov. 21st) marks the premiere of the cable channel's new show, "Brew Masters", at 10 pm. The series will showcase the founder of Dogfish Head, Sam Calagione, as he and a team of beer aficionados travel the globe in the name of all things hops.

From Brand X Daily:
Though the sheer selection of craft-beer options can seem as dizzying as their alcohol content, Calagione hopes “Brew Masters” will serve as a bottle opener for reluctant viewers.

“You don't have to come to this with a hardcore beer geek background to appreciate it,” he said. “It demystifies the brewing process so a total beer neophyte can gain confidence and buy something out of their comfort zone.”

“Brew Masters” will feature more than just hops and yeast, however. Episodes will find Calagione heading around the world for inspiration for his latest offerings, including “Bitches Brew”— a beer in honor of the boundary-pushing Miles Davis album of the same name.
Seeing as how I just bought my ticket to the 2011 Brewski Festival, this show should be a nice little appetizer while I sit in my apartment rocking back & forth until April.

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