Monday, April 12, 2010

Save the Planet...by Boozing

This brings a whole new meaning to "Drink responsibly."
In honor of Earth Month and as a continuation of our commitment to responsibility, Jack Daniel’s Tennessee Whiskey is partnering with the non-profit organization American Forests to release a new commemorative bottle – the Jack Daniel’s American Forests Bottle!

The Jack Daniel’s American Forests 750ml bottle will be available in select U.S. markets starting April 1, with a suggested retail price of $39.99. And, for each purchase of this very special bottle, American Forests will plant a tree.

Kudos to Jack Daniels for such an environmentally-conscious initiative. Of course, if they had started this campaign 20 years ago, my family alone would've reforested half of the country by now. Uncle Red probably would've had inner-city Baltimore looking like Yellowstone.

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