Wednesday, March 3, 2010

Paris is Too Hot for Brazil?

I'm not the biggest Paris Hilton fan, but I'm now a Devassa fan. This commercial was pulled off the air in Brazil because of viewer complaints that it was too sexually charged.

An ad watchdog group, Conar, asked last week that the ad be removed, noting that regulations don't permit a beer commercial to treat women as overtly sensual objects. Brazil's Secretariat for Women's Affairs also said it had received complaints about the ad.

Many Brazilian beer ads feature women in bikinis — but in the context of a beach setting, where such clothing is expected.

"The problem with the ad isn't a lack of clothing, but its sensual nature," Eduardo Correia, a Conar spokesman, told The Associated Press last week.

Really? The same nation known for Carnival? The home of the Brazilian wax?!

I say have a cold Devassa and chill the fuck out, Brazil.

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